Sunday, April 29, 2007

Yahoo Search Advertising is a FRAUD

I blogged a few weeks ago about my renewed interest in Yahoo Sponsored Search in my "Dear Yahoo" post.  At the time, I thought that perhaps Yahoo was turning a corner in the online advertising sphere and might have finally figured it out.  I have now, after spending $220 USD and one entire month advertising with them, realized how wrong I was. 

Yahoo's online search ad placement system is horrible.

In fact, I suspect the majority of the site traffic generated by a Yahoo ad is actually fraud.
  Google Analytics is a powerful tool and I could teach a class on it at this point -- I've been using it since it was released and I have gone to seminars and taken classes.  So, I spent a few hours focused on Yahoo traffic analysis.  As it turns out, the "visitors" from Yahoo are (98%) fraud generated by Yahoo's content placement site.  Probably ad-placement scammers buying ads from Yahoo and then using "pay to browse" or automated methods to fire the ads and collect my money.

I am getting a 1.05PPV (pages viewed per visit)  traffic load from Yahoo traffic.  That means that 94.55% of the visitors are viewing only the first page after the ad link and then closing the browser -- a sure sign of fraud from the source.  All my legitimate traffic ( Google, TheKnot, WeddingChannel, CraigsList, Yahoo Organic Search) averages a bounce rate (immediate exit) of around 3.85 which is low, to be sure, but does not mean fraud.  The bounce rate for my average traffic is only 22%.

In addition, Yahoo is reporting that I get about 10 visitors a day from their ads.  I am finding about 10% of the traffic I am being billed for actually makes it to my site.  I suspect part of this is that most of the scammers have found a way to trigger the ads in an automated fashion that does not actually request pages from my site -- they're just getting Yahoo to record the click and never even downloading pages from CoryTrese.com

Other key terms I might use to describe Yahoo Sponsored Search include "click fraud", "fraud", "deception", "sucks", "lies", "terrible", "illegal", "unfair", "deceptive business practices" and maybe some other words I won't use on my blog.

Thursday, April 26, 2007

Dayton Bridal Expo, Summer 2007

Link to the Claiborne Productions Bridal Expo for 2007.  I might have a booth, still seeing about the scheduling issues.

Wednesday, April 25, 2007

Lithium Polymer Batteries

  • For charging, C = (battery pack mah capacity / 1000)
  • Discharge Rate = ([Battery pack capacity mah] / 1000) * Pack C rating
  • Each cell should be charged no higher than 4.2. Stable Resting voltage of a LiPO cell is 3.7 Volts.
  • Do not peak charge a cell higher than 4.2 Volts.
  • During break in period (first 12 charges) do not discharge over 7C
  • Charge Temperature Range 32-110 F
  • Discharge Temperature Range 32-140 F
  • Storage Temperature Range 40-80 F

Wednesday, April 18, 2007

Wedding Photography Pages I Read Today

Today's random web links to wedding photography related stuff from www.corytrese.com


What To Look For In A Wedding Photographer

The author favors digital wedding photography (so do I) and the site also have an interesting, if incomplete, "Wedding Time Line" article.


Decide what style of photography you would like for the big day. For example: spontaneous shots, posed shots, action shots, black and white or color, ...

---------------------------------------------

LightScribe offers free "wedding kit"

While I do not normally use LightScribe capable DVDs, due to the limited availability of LightScript-capable disks of acceptable archive quality, I certainly will be taking advantage of this for my wedding photo-slide shows, like the ones included in my awesome Platinum Wedding Package!

The company also features kits themed for gifts, music and photography, instructions for how to use digital photos for the LightScribe label, and an online ...

Monday, April 16, 2007

AP: Imported food rarely inspected

By ANDREW BRIDGES, Associated Press Writer 

Mon Apr 16,  3:13 AM ET

WASHINGTON - Just 1.3 percent of imported fish, vegetables, fruit and other foods are inspected — yet those government inspections regularly reveal food unfit for human consumption.

Frozen catfish from China, beans from Belgium, jalapenos from Peru, blackberries from Guatemala, baked goods from Canada, India and the Philippines — the list of tainted food detained at the border by the Food and Drug Administration stretches on.

Add to that the contaminated Chinese wheat gluten that poisoned cats and dogs nationwide and led to a massive pet food recall, and you've got a real international pickle. Does the United States have the wherewithal to ensure the food it imports is safe?

Food safety experts say no.

Read the rest of this (frightening story) at Yahoo News.

Sore Losers -- Microsoft Urges Review of Google-DoubleClick Deal

Microsoft, a veteran defendant of epic antitrust battles in the United States and Europe, is urging regulators to consider scuttling Google's plan to buy DoubleClick, an online advertising company.

Microsoft contends that the $3.1 billion deal, announced on Friday, would hurt competition in the fast-growing market for advertising on the Web and raises questions about how much personal information would be collected by Google, already a dominant player in online advertising...

Read the rest of the story...

Money Runs the World

Money buys power, power buys politics.

Sunday, April 15, 2007

GCal, Lightening and Thunderbird

As seen on Slashdot, a great story about synching and using GCal, Lightening and Thunderbird

Saturday, April 14, 2007

Secrets

"Every single person has at least one secret that would break your heart. If we could just remember this, I think there would be a lot more compassion and tolerance in the world"

 -- http://postsecret.blogspot.com/

FTP Client For Photographers Using Pictage -- FileZilla

I am posting about Pictage and my recommendation for choice of FTP clients.  Honestly, in this day and age it is foolish to pay for a FTP client.  Too many high quality open source or freeware options exist, even for professional users.

Some options include:
  • FileZIlla -- a professional level FTP client ideal for use with Pictage
  • FireFTP -- a Firefox plugin that provides workable FTP Support
The Pictage web site pushes you towards http://www.download.com/ and the usual suspects from a commercial FTP client standpoint -- all a waste of time and money.  Just go get FileZilla, you'll thank me in the end.

Thursday, April 12, 2007

What is included in your packages?

  • On site photography by me, Cory Trese, using professional quality digital cameras.
  • Working with you to coordinate your wedding day portraits and capturing the candid emotion of the day throughout the ceremony and reception.
  • Extensive evaluation, enhancement and retouching of each photograph taken. For every hour I spend at your event I spend another four (at least) on retouching. I open each photograph on a professional calibrated monitor and adjust color, white balance and contrast. I crop each photograph to exclude distracting or unwanted elements.
  • Sorting all photographs into folders for your DVD so you can easily find your portraits, bridal candids and those special one-of-a-kind photographs.
  • Two pre-event consultations in preparation for your wedding day, wedding plans and photography needs. I strive to understand each couple's individual style and reflect that in the photographic record of the day.
  • Preparation of digital negatives on DVD, the postage for sending that DVD to you as well as the cost of creating a copyright assignment contract and registering your images.
  • A custom just-for-you password-protected web site designed by me. From here you can see your photographs, order prints at wholesale prices (from a trusted third party printing company!) You can share this password with anyone you like so your family and friends can order prints and see your amazing wedding photographs (and they will be amazing!)
For more information on my digital wedding photography services please see my web site, http://www.corytrese.com/wedding.html or my wedding packages page, http://www.corytrese.com/wedding_packages.html

Friday, April 06, 2007

Just looking out for you

Seems you may have lost touch with key monetization concepts core to our capitalism-obsessed web-culture.  You should reevaluate the business-profit model you have adopted for maximized return on investment.

Why are people so fake when you first meet them?

I think fake people are just showing a form of fear of rejection.  People would rather have a false version of themselves rejected than the real version, then subconsciously they can survive the rejection because it wasn't really them that failed.

Sunday, April 01, 2007

Tips and Tricks for Photoshop RAW Processing

Saw this site:

http://www.microsoft.com/windowsxp/using/digitalphotography/prophoto/raw_tips.mspx

while I was surfing around looking for a way to make the "File Info" dialog in Photoshop CS2 stickey and stay on the screen.

Seems like I'm gonna have to write a plug-in for CS3 when it comes out -- looks like they still haven't fixed this bug.

And another good one on using Photoshop to make line art:

http://www.microsoft.com/windowsxp/using/digitalphotography/prophoto/lineart.mspx


I find it a *little* strange that the Microsoft Pro Photography site is all about Photoshop :)